Social Influences on Organizational Attractiveness: Investigating If and When Word of Mouth Matters

Social Influences on Organizational Attractiveness: Investigating If and When Word of Mouth Matters1

Previous recruitment studies have treated potential applicants as individual decision makers, neglecting informational social influences on organizational attractiveness. The present study investigated if and under what conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word of mouth had a strong impact on organizational attractiveness, and ...

Running head: ORGANIZATIONAL ATTRACTIVENESS AND WORD-OF-MOUTH

Most previous recruitment studies have treated potential applicants as individual decisionmakers, neglecting informational social influences on organizational attractiveness. Therefore, the present study investigated if and under which conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word-ofmouth had a strong impact on organizational attra...

Word of Mouth Dynamics in Online Social Networks: Investigating Social Influence Cascades on YouTube

Introduction and Research Question With its user-friendly interface and the growth in popularity of online video, YouTube has catapulted to a dominant position on the Internet. While this model is extremely attractive for marketers and content creators, recent work has recognized the relatively ephemeral nature of popularity of videos on YouTube, where only a tiny fraction of videos managed att...

Word-of-mouth Communication: When Hearing the Opinions of Other Consumers during Consumption Matters

Investigating the Impact of Social Capital and Organizational Learning on the Organizational Performance

The aim of this study was to analyze the impact of social capital and organizational learning on organizational performance in Payame Noor University of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 470 employees of Payame Noor University in Kermanshah province. A sample of 212 people was chosen using Cochran formula....